Don’t Get Lost
In today’s competitive market, a brand is a business’s most valuable asset. A branding mistake can be costly to fix and can take years to recover from, if at all. For a growing business, a branding mistake can be the difference between success and failure.
Lessons We’ve Learned Along The Way…
The Danger of Letting the Market Define Your Brand
If you don’t define your brand, the market will do it for you—and chances are, you won’t like the result. Every day, potential customers are
Does Your Small Business Have these Five Pillars of a Strong Brand?
5 Pillars of a Strong Small Business Brand In the vast, uncharted wilderness of the marketplace, your small business is on a grand expedition. With
What Makes a Brand Magnetic? 6 Steps to Instantly Attracting Customers
In today’s crowded marketplace, standing out isn’t enough—you need to draw customers in and keep them engaged. A magnetic brand does exactly that. It doesn’t
The Brand Trap: The Dangers of Being Your Own Branding Expert
Why You Shouldn’t Be Your Own Branding Expert Let’s get one thing straight—you’re a bold, ambitious entrepreneur. You’ve built something from the ground up, taken
Can You Afford To Be A Specialist?
When you claim your niche and commit to it, the right clients will find you as if they’ve been guided by a compass. They’ll recognize your unique value and trust you to lead them to success.
Was Tony Robbins WRONG About The Path To Success?
Far be it from me to claim I know more about achieving success than the legendary Tony Robbins. But was he wrong when he presented